Frequently Asked Questions

What is home staging?

Home Staging is a proven marketing tool consisting of a combination of art, science, creativity, and psychology that connects the home buyer to your property emotionally, leading to a faster sale at maximum value.

Why is home staging important?

Home staging is important and has become a "must-do" for sellers because these days home buyers want move-in ready properties. Staging prepares the home to be shown at its maximum potential and helps buyers visualize living in the home. Staged homes draw more buyers in from online listing photos and statistically proven to sell faster and for more money than homes that are not staged.

I always get compliments on my home decoration. Do I need to stage?

Yes, decorating is all about individual personal style, taste, and how you use the space. Staging, on the other hand, is all about designing and marketing the house to appeal to the largest and most likely group of potential buyers. A well-staged home will photograph beautifully and highlight the features and benefits your home has to offer.

Who pays for home staging?

Popular options include:

  1. The home seller pays all.

  2. The real estate agent pays for a consultation. Any additional consulting time or services is the home seller’s responsibility.

  3. The real estate agent reimburses the home seller at closing for an agreed amount (i.e.: for the initial 2-hour consultation). Any additional consulting time or services is the home seller’s responsibility.

The option to reimburse at closing offers the least risk and protects the Realtor, in the case the client takes the home off the market, do not implement the recommended changes, or insist on listing the home at a price that is too high.

  1. The real estate agent pays all or part (50/50 Split) of the staging cost.

Splitting 50/50 the cost of the initial home staging consultation, or a defined cap, with the homeowner. The 50/50 show the realtor's support for home staging while still ensuring that the home seller has some an invested interest. Any additional consulting time or services over the “cap” is the home seller’s responsibility.

Some realtors are covering the cost of consultation as part of their marketing plan, leaving any further investment up to the home seller. A consultation may be all that is need to get the home market ready for the DIY home sellers.

When is the best time to stage my home?

The best time to stage your home is before listing it on the MLS. Your property is most valuable the first day it is on the market. Staging will provide strong online marketing photos. The National Association of Realtors reports that more than 90% of potential home buyers start their search for a new home online. The first open house usually generates the most interest and has the most showings. You only get one chance to make a first impression.

Can you tell me how to stage my home?

Of course, our budget-friendly DIY staging alternative to full-service staging will help you create a strong, action plan to get your home photo and market-ready and appealing to potential buyers. Our DIY Staging Consultation will provide valuable information, knowledge, and immediate feedback on how to best highlight your home's potential by including your existing furniture and decor. Our DIY Home Staging Consultation Package provides a detailed Staging Report with room-by-room checklists to guide you every step of the way while allowing you to stretch your preparation dollars further.

How much does home staging cost?

Home staging is a small investment that produces big results! See our home staging page, which outlines all costs.

Cost depends on three things:

  • The size of your home

  • How many rooms you stage.

Staging costs can be reduced by limiting the number of rooms you stage to just the living room, dining room, kitchen, and master suite (bed and bath).

If the home is vacant…

The size of your home and how many rooms you would like to stage are the key factors in determining the investment. Our pricing is based on a one-time service fee and a monthly room rate. Our pricing structure allows us to bring as much or as little as your room needs to create a stunning space that will connect with your buyer.

If the home is occupied….

If you will be living in your home while it’s on the market, we recommend that you start with a consultation. For as little as $200, you can get a detailed room by room action plan checklists to guide you every step of the way. If you need hands-on assistance, the HHS team is available at an hourly rate. See our home staging page which outlines all costs.

Click the button to see how staging saves you money!

1. Enter your current mortgage amount.

2. Enter all of your current monthly carrying costs (i.e.: taxes, insurance, utilities, HOA dues).

3. Enter the months on market when unstaged – This is the average number of months homes stay on the market in your area (check with your agent to learn that number).

4. Enter the reduction in months when staged – Based on RESA’s most recent study, staged homes sell 73% faster than unstaged. Therefore, multiply the number entered in step 4 by .73 and place that value here.

5. Enter the total staging fees (accessories, rental furniture, and stager fee).

6. Click Calculate.

The Results:

Cost to List your home Unstaged:

This is the amount of money you will be spending – on average – if you do not stage.

Savings When Staged First:

According to the RESA study, if you stage your home before putting it on the market, it is likely to sell 73% faster. Staging first could equate to this amount in savings.

After using the Home Staging Savings Calculator, it’s easy to conclude that it always pays to stage.

How long does it take to stage a home?

Staging time varies based on the size of the home and what accessories are needed to best market the property. The average occupied home can be staged in 8 hours, and a vacant home in 2 days or approximately 16-18 hours. If you are planning to stage a vacant home it is best to contact us at least 2-3 weeks before listing. An occupied home may require less advanced notice, based on the staging needs. For the best results, contact us as soon as possible. We will need to plan. Some furniture rentals could take up to 1-2 weeks.